Digital media is a frantic industry. New companies, new platforms and new opportunities spring up daily. This makes long-term planning challenging and means that strategic support by either government or agencies can often lag behind the industry itself. But to do nothing and become bewildered by the speed of change is not an option.
So the document will offer a three-year perspective, but will be reviewed on an annual basis to ensure that it is consistent with changing market conditions.
The Digital Media IAG will work across the public and private sectors to support the development and implementation of specific actions to address the main strategic themes and objectives, and the key ambitions which are improve Scotland’s place in global distribution and the creative value chain.
The successful implementation of the priorities and actions will require close partnership working between the digital media industry, the public sector and academia. While the public sector must have a key role in supporting digital media growth, the step change described will only come with significant industry engagement and the active commitment of creative individuals and aspiring companies. It is an epic adventure not a life-raft.