Encourage the growth of organic communities of digital media, design and interactive arts in areas where ‘low rent’ or ‘lifestyle’ makes the area attractive to start-ups and new business.
In digital media distance is shrinking. Creative communities have evolved in diverse geographic communities in e.g. Skye, Nairn and the Scottish borders. This is an evolving strength from Scotland.
Attract and retain talented individuals and build the reputation of the sector in Scotland as aspiring, ambitious and with world-class quality of life.
Build active communities and collaborative networks across the digital media industries and with technology sectors and academia to support innovation and internationalisation.
Promote the value if Scotland’s tri-city central area Dundee, Edinburgh and Glasgow, promoting their shared-values and minimising damaging local competition.
Develop and promote the Digital Media Quarter at Pacific Quay in Glasgow and Seabraes Yard in Dundee, as international hubs of digital media activity.