• Innovation
• Interactive Distribution Platforms
• Internationalisation
• Investment
• Infrastructure
• Education Sector
• Public Sector
• To Boldly Go
• Measuring Success
• Interactive Scotland

Action Packed

Interactive Distribution Platforms

• Scotland must improve its place in the network of distribution and companies should seek to be an owner/distributor/platform innovator, and not only 'guns for hire'. 

• Investment to support the development of new interactive platforms and channels owned in Scotland is mission-critical.

• Scottish companies should improve their place in the value chain by securing IP, extracting value and leveraging their ideas and creativity.

• Scotland must align inward investment effort with the key strategic goal of anchoring more distribution power in Scotland.

• In a fragmented media universe, the marketing and promotion of interactive distribution platforms and their unique creative properties, is a equally important.

• Scotland needs to align higher and further education to develop education and training provision to support this strategic priority, creating more opportunities for high quality interactive technology skills.

• Inward skills investment is important in games and social media. The Scottish government should encourage a pro-active culture of high value inward migration to Scotland, to support key sectors.