• Innovation
• Interactive Distribution Platforms
• Internationalisation
• Investment
• Infrastructure
• Education Sector
• Public Sector
• To Boldly Go
• Measuring Success
• Interactive Scotland

Action Packed

Internationalisation

• Digital media is not the same as 'mass-media' it is an industry of many marketplaces. Companies should be encouraged and supported to find new niche opportunities globally.

• Priority should be given to supporting the creative activity of companies that are born global and are native to the internet.

• It is important that companies are more alert to global markets and that Scotland offers exceptional support to digital media companies to internationalise.

• International companies should be encouraged to come to Scotland. It is vital that all agencies are aligned to promote inward investment, and Scotland’s competitive advantages in digital media.