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Interactive Distribution Platforms
To Boldly Go
Digital media is not the same as 'mass-media' it is an industry of many marketplaces. Companies should be encouraged and supported to find new niche opportunities globally.
Priority should be given to supporting the creative activity of companies that are born global and are native to the internet.
It is important that companies are more alert to global markets and that Scotland offers exceptional support to digital media companies to internationalise.
International companies should be encouraged to come to Scotland. It is vital that all agencies are aligned to promote inward investment, and Scotland’s competitive advantages in digital media.
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