Five Eyes
Innovation
Innovation is the lifeblood of the digital sector and is a fundamental requirement for successful engagement in fast moving global markets. Rapid innovation is transforming the potential for the sector, with speed to market and implementation key to success. Innovation in digital media is driven by technology development, by changes in markets and by increasingly demanding, sophisticated and digitally aware consumers.
Technology based innovation in the digital media industries is widespread and complex. The UK Technology Strategy Board is making significant investments in the sector and Scotland’s digital media sector must ensure it is positioned to take full advantage of these opportunities...click here to read more and download the strategy document.
New Channels
The proliferation of media channels creates the opportunity for content to be repackaged and re-engineered for exploitation in different platforms...click here to read more and download the strategy document.
New MarketsAs demonstrated in the earlier examples, digital media has moved beyond information and entertainment. Diverse market segments have opened up...click here to read more and download the strategy document.
Business ModelsScotland should be open to the active engagement of ‘amateur and hobby based’ web media. Good businesses have grown from passions and Scotland should always seek to professionalise and support ‘bedroom’ companies. This is an area of innovation that established media and traditional investors struggle to fully comprehend although it is increasingly clear that professionalism can have profitable roots in creative amateurism....click here to read more and download the strategy document.
CommunitiesThe increase in online communities and social networking activity offer opportunities for testing, launching and even co-developing new products, taking open source approaches into all aspects of digital media...click here to read more and download the strategy document
Platform and Business Model Innovation
The internet allows media companies to have a more direct relationship with consumers. One of the most common forms of new digital media is participation, where the audience is both consumer and creator. For example, the Scottish genealogy site Findmypast.com – part of the brightsolid group – allows you to discover your family history and build your family tree. Findmypast.com has millions of UK family history records, from 1538 through to 2006 and allows users to view births,
marriages and deaths; migration, military and parish records to participate in social and family history, building their family tree and exploring their own heritage.
Findmypast.com was created by brightsolid, a Dundee based company which is a leading independent provider of IT business services including utility and cloud computing services. The company’s online publishing platforms are an example of world class expertise, building an innovative online business around ‘people and places’ which is based in Scotland but global in its reach and future potential.
Have your say on the strategy here ...
38 minutes
Creative Boom
The Drum
Games Industry
Designed and built by
