Five Eyes

Internationalisation

Digital media is a fast growing, global industry, with massive potential for further expansion in established and emerging international markets. Many parts of the sector have to be ‘born global’ and engage internationally from the outset. As well as being linked to external markets, Scotland also needs to be attractive to investment from global companies if the sector is to sustain long term growth.

Exporting

Although less well recognised than traditional manufactured goods, many parts of the digital media industry are actively engaged in exporting products and services. Internationalisation is often about accessing global supply chains and selling to business customers, and market intelligence is key...click here to read more and download the strategy document. 

Foreign Direct Investment (FDI) quote - new - number 10

Historically Scotland has not benefited from the global growth in media FDI. A clear strategy for attracting investment is required, aligned with knowledge about the sector to target specific supply chain gaps. Embedding inward investors in the local sector is essential to anchor activity...click here to read more and download the straegy document.

International Collaboration

Collaborative networks and international partnerships are increasingly prevalent models across the global media industries, and are closely aligned to the changes in innovation models...click here to read more and download the strategy document.

Knowledge Collaborations

In a global economy in which knowledge is the key economic resource, it is crucial that Scottish companies can trade and create new knowledge assets in collaboration with world leaders. Click here to read more and download the strategy document.

Digital Media Diaspora

The creativity and expertise of Scots in the digital media sector is not restricted to Scotland. Many international companies have significant players with roots and ties to Scotland. Opportunities for catalysing that diaspora for the success of the digital media sector in Scotland will be explored. Click here to read more and download the strategy document.

Experiment then Commercialise

Mount Rushmore and Microsoft are two iconic images of American success but they also tell
a story of smart collaboration in the digital media industries in Scotland.

Recently, The Digital Design Studio which is part of Glasgow School of Art, announced a project to create 3D documentation for world heritage sites around the world. Work is now being carried out at Mount Rushmore in the USA that will produce a 3D model to preserve the deteriorating granite surface of the sculptures. Meanwhile a spin-out of the University of Edinburgh’s world famous Informatics Department, Wolfson Microelectronics, is a leading supplier of electronic components highly acclaimed portable media player, the Zune HD.

The Digital Design Studio is a leading edge research centre which has established a world recognised reputation for advanced 3D digital technologies focusing on application areas in the automotive, architectural, education, medical, TV and entertainment and oil & gas industries. Edinburgh Informatics – the study of how natural and artificial systems store, process and communicate information – draws on computer science, artificial intelligence, linguistics, cognitive science, neuroscience, psychology and biology. All of these areas of advanced computer-aided innovation are stretching and re-defining the very term digital media, presenting Scotland with unrivalled opportunities to experiment and to commercialise new ideas.