Step Change
Flash Mob
In 2007, the Scottish Government identified a number of key sectors which offer high-growth potential and the capacity to create economic impact for Scotland. The Creative Industries is one of these sectors, with an emphasis on digital content and technologies. The definition of the Creative Industries is those which have their origin in individual creativity, skill and talent. In the UK, the Creative Industries sector generally comprise 13 distinct areas of expertise - advertising, architecture, art and antiques, crafts, design, designer fashion, film, interactive leisure software, music, performing arts, publishing, software and computer services and TV and radio.
This strategy is focussed on the digital media industries, defined as “those industries that contribute to the production and/or distribution of creative media content via digital channels and platforms”. This footprint ranges from the creation and distribution of ...click here to read more and download the strategy document.
Scotland is well represented in content production. In particular, there is a strong and growing cluster of television production companies working across console, online and mobile platforms. Historical presence in mainstream publishing is also a strength, although online publishing is comparatively under-developed, less well established and in need of greater growth...Click here to read more and download the strategy document
Production ToolsThere is a small but strong cluster of pre-production and post-production companies in Scotland and clear strengths in technologies like CGI and games tools as well as in wider software applications such as ... click here to read more and download the strategy document.
Content Distribution and Services
Scotland has a limited presence in content delivery solutions as well as content services although some notable and innovative companies are emerging...clcik here to read more and download the strategy document.
Advertising and New MediaScotland has a vibrant agency sector with a strong reputation for creativity. Interactive agencies are growing, supported by a cluster of creative design and video production firms, and companies like Bigmouthmedia, ISO Design, Dog Digital, Storm...click here to read more and download the strategy document.
Mobile Solutions and ApplicationsThere is a large cluster of mobile solutions companies, including location platforms, messaging and mobile payments, and mobile advertising delivery is a growing area...click here to read more and download the strategy document.
Next Generation AcademiaThe academic community is also a key strength. Higher education feeds innovation, supports new company start-ups and has a wider upgrading influence on the digital media industries, and Scotland has world class provision in this field. Yet again Scotland has world class innovators in a sector that is also driving change
The University of Edinburgh’s Department of Informatics delivers more world-leading research in computing science and informatics than anyone else in the UK - 69% more than its nearest competitor. In Dundee, the University of Abertay was the first in the world to offer degree courses in computer games development, and Glasgow School of Art is home to the second largest art and design research community in the UK with graduates working in the highest quartile of achievement in industrial design, product enhancement and contemporary art and design...click here to read more and download the strategy document.
The supporting infrastructure for digital media in Scotland is generally strong. Broadband provision is widespread, and new investment in the physical infrastructure at Pacific Quay in Glasgow and Seabraes Yard in Dundee will help to build high profile concentrations of digital media activity in key locations, whilst recognising another key dynamic of this industry. Most start-ups gravitate to areas of cities or communities where cheap-rent, DIY facilities and existing creative communities are available. This is an ‘organic’ process which cannot and should not be macro-managed by either strategy or public agencies.
Business to Business OpportunitiesWhilst Digital Media is a market in its own right, Scotland has core strengths in leading edge research that makes use of digital media technologies and applications in novel industry settings....The business applications of digital media are many and diverse, opening up substantial global market opportunities. However, not enough is known about Scotland’s strengths in these areas, and further work will be required to provide an audit of those areas where digital media and interactivity are transforming other sectors.
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38 minutes
Creative Boom
The Drum
Games Industry
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